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How Difficult It Is To Promote Ourselves

In New Zealand, we have a strong underlying attitude that you don't boast about yourself, and we find it difficult to "Blow our own trumpet." I'm sure a lot of my fellow Kiwis would relate to this. Tall Poppy Syndrome probably plays a part in this area, which we are also plagued with. Basically, as Kiwis, we are not great at promoting ourselves. If you draw attention to the value you’ve created you risk coming across as a shameless self-promoter. Not to mention the “icky” feeling that many...

Digital Future

Earlier this week I performed my first transaction on blockchain. It was a learning curve and I discovered I know very little about crypto currency, blockchain and how crypto wallets work. So I’ve spent the last week reading and studying as much as I can. I have several crypto wallets but had never used them (I did try to purchase Bitgert Tokens several months ago but gaveup as I didn't know what I was doing....Should have persevered) This new technology is giving opportunities to individuals ...

Creating A Great Website

A “good” website isn’t going to be enough to break through and convert users into engaged customers. What you need is a great website. Your site reflects your company, your products, your services and ultimately your brand. So it’s important to be visually appealing, polished and professional. Allow white space, uncluttered layouts with quality photographs and graphics look and let your message shine through Equally important, the site must work quickly, correctly and as expected. Build ...

Brand Strategy

A clearly defined brand is important because consumers make split-second decisions based on brand recognition. Think about the brands that resonate with you. What is it that you like about the brand? What do you trust about them? People will choose a product they’re familiar with and feel they know something about over a product with unclear or inconsistent branding.  If your business is operating online, this exercise will help you to understand your brand positioning and accordingly sel...

Digital Marketing

Digital marketing encompasses the 4 most important digital marketing types that play a crucial role in any business. It is very important to not focus on just one type of digital marketing technique. The most prosperous digital marketing strategies use a multi-channel approach. 1. Content Marketing Content marketing is the art of using a storyline with valuable information that translates to brand building and awareness among your target audience. The effects of content marketing are long term a...

Title Tags

Title Tags: What are they? The title tag is an HTML code tag that allows you to give a web page a title. This title can be found in the browser title bar, as well as in the search engine results pages (SERP). It's crucial to add and optimise your website's title tags, as they play an essential role in terms of organic ranking (SEO). The title tag is the spot in the html where you define what will show up in these places. Generally you add it to the html in the page header with a tag that looks ...

Reduce Your Carbon Footprint

The United Nations’ Intergovernmental Panel on Climate Change (IPCC) has issued a dire warning about the state of pollution, global warming and its effects on the planet. They have given humanity just 12 years to make a real effort in reducing carbon emissions and becoming more environmentally friendly. Any later, and Earth could undergo irreversible changes that would be catastrophic. There are numerous changes that ordinary people can make to their daily lives to minimise their impact on the...

SEO And What Does It Mean

SEO What does it mean?The most important part of SEO is: identify your keywords. In other words, the people for whom this blog post is written—what sorts of terms and phrases are they most likely to type into Google? Part of this is just common sense. Let’s say you own a cafe and you’re blogging about a fancy new cola you’re now stocking. Something like “soft drinks” would likely be a typical search query. But what other relevant phrases are people using? Part of this i...

5 Reasons For Needing An Online Presence

To Be Found: Get your products and services in front of millions. Utilising the latest software, your business can be promoted around the world. In 2022 it is more important than ever to have an online presence. The last 2 years have shown us how unpredictable life can be and the survival of your business now relies on being able to operate during a lockdown. More and more businesses are moving into the virtual realm....Don't get left behind! Technology: 2021 saw the largest presence of online b...

What Does A Virtual Assistant Do?

What is a virtual assistant?  A virtual assistant is a digital doer who provides administrative services to their client from a remote office. Green Hammer Digital offers a flexible solution to organisations in all kinds of industries needing support but not having the capacity and/or space to hire an additional employee. If you find yourself in this situation as a manager or owner-operator, you may wonder what tasks you can outsource to such an individual and how you can choose what t...