SEO What does it mean?
The most important part of SEO is: identify your keywords. In other words, the people for whom this blog post is written—what sorts of terms and phrases are they most likely to type into Google?
 
Part of this is just common sense. Let’s say you own a cafe and you’re blogging about a fancy new cola you’re now stocking. Something like “soft drinks” would likely be a typical search query. But what other relevant phrases are people using?
 
Part of this is just common sense. Let’s say you own a cafe and you’re blogging about a fancy new cola you’re now stocking. Something like “soft drinks” would likely be a typical search query. But what other relevant phrases are people using?
 
This is where Google’s nifty Keyword Planner comes in handy. Signing up to Google AdWords (it’s free—huzzah!) gives you access to the Keyword Planner (Tools > Keyword Planner), which gives you data about actual search queries. Type in “soft drinks”, click on the “Keyword ideas” tab, and you’ll find that in fact “fizzy drinks” is a more common search query in New Zealand (crazy Kiwis…).
 
Now that you’ve identified keywords—”soft drinks”, “fizzy drinks”, etc.—you simply need to use those words and phrases in your blog post. Don’t go overboard with fizzy drinks just by dropping in keywords soft drinks randomly fizzy drinks in places they don’t belong soft drinks...Did you see what I did there?? This is keyword stuffing, the unnatural overuse of keywords (see above), and it’ll land you a penalty from Google for trying to game the system. But so long as you avoid that dubious tactic, then you’ll be on the right track. Web crawlers operate by finding keywords. So peppering those terms throughout the post and, even better, in your headlines and sub-headings, boosts your chances of landing yourself an enviable ranking in the search results whenever those words are searched.