Digital Marketing or Online Marketing, is advertisement delivered through digital channels to promote brands and connect your target audience using the internet and other forms of digital communication such as: search engines, websites, social media and email.
Digital platforms are great for this because we now have more ways, places and routes to attract people to visit our website where, we hope, they’ll become our customers. We can also be much more creative with this kind of marketing – it’s not just about what we think of as traditional outbound marketing activity.
Green Hammer Digital can work with you to create a marketing campaign that will assess which platforms will be best to promote your business. We can design and assist you with ongoing marketing campaigns that will attract your target audience. We will use google analytics GA4 to assess the impact of the campaigns and make changes where needed.
The best digital marketers have a clear picture of how each asset supports their overarching goals.
"Two or three things I know for sure, and one of them is that to go on living I have to tell stories, that stories are the one sure way I know to touch the heart and change the world." — Dorothy Allison, American writer, speaker and member of the Fellowship of Southern Writers
Digital storytelling is no different than its traditional counterpart — other than how those stories are delivered. Nowadays, many people use online platforms to develop and convey their messages to others.
‘Storytelling in digital marketing combines these various forms of communication and marketing strategies to form persuasive selling points.
Once you understand how storytelling impacts your digital marketing approach, you should next look at how storytelling in digital marketing can convey your story to your target audience.
Storytelling in digital marketing addresses the needs of a fast-paced society in which people cut through the fluff and look to receive information faster.